The new giant, Alphabet will be served as the CEO by Larry Page with Sergey Brin as the President. Google with it skimmy structure without Google X and other far afield companies will be overseen as CEO by the Indian, Sundar Pichai. This will now call for a network structure of corporations working under Alphabet independently having distributed their own particular projects with their own market targetting techniques and revenue builup schemes.
All the Shares of Google Inc. are now automatically transferred to Alphabet Inc. as Larry Page said in its Press note on August 10th 2015. With Alphabet backing all the individual companies and letting Larry thing out of the box for new, larger and more innovative ideas to "Make World a Better Place".
The name "Alphabet" is being used as the Domain to give service to his consumers with vehicle fleets by the German Auto Manufacturer, "BMW" which is having no interest in selling the domain as it is being used to serve a lot a people and also they have been made no generous or any other offer by Larry & Sergey to think of the same also. So they're just looking into seeing if there is any Trademark Infringement or not.